The packaging for RB Pharma’s 2020 Zero Waste programme, developed by Majortom, is featured on the international Packaging of the World website. The studio used sustainable materials, finding a way to reuse the packaging.

The packaging itself suggests a challenge per month, allowing people to discover how simple it is to reduce their ecological footprint.

The creative direction is by Pedro Machado, the art direction by Tânia Brás and the graphic design by Romana Soares.